#conversion-rate-optimization

We had a seven-step onboarding checklist, a progress bar, and a stubborn 11% trial-to-paid conversion rate. Then we watched real users ignore every step that didn't matter to them — and cut the whole thing down to one. Here's what happened when we did, and what we got wrong before we figured it out.

$ published Sep 13, 2026 · 4 min read · #onboarding #conversion-rate-optimization

Hanzla Baig