Practical essays on SaaS, written by people who do the work.
✓ Drafting new article✓ Checking Core Web Vitals✓ Optimizing for search & AI answer engines→ published to topblogs$ we write about
articles published
topics covered
Architecture, performance, and the real trade-offs behind shipping production code.
Pricing, retention, and what it actually takes to grow a product.
SEO, positioning, and channels that compound instead of decay.
Growing as an engineer or marketer — remote work, leveling up, and staying sharp.
Anthropic CEO Dario Amodei says frontier AI development needs to slow down. Here's what "pacing the frontier" means, why he changed his mind, and how Altman, Musk and Hassabis responded.
$ published Sep 15, 2026 · 19 min read · #ai #dario #anthropic
Hanzla Baig
Digital marketing is basically about getting people to notice and buy things online, rather than relying on TV ads, newspapers, or billboards. But there’s more to it than that. Here’s what digital marketing actually includes and where you can start if you’re completely new to it.
$ published Sep 17, 2026 · 9 min read · #content-marketing #search-rankings
Malik Asghar
A client's rankings jumped from position 11 to 3, and traffic barely moved. Here's what SparkToro's 68% zero-click number actually means, and what's still worth writing in 2026.
$ published Sep 15, 2026 · 9 min read · #conversion-rate-optimization #content-marketing #google-search #answer-engine-optimization #seo #search-rankings
Malik Asghar
A top-10 ranking was 1.8 times more likely to disappear during Google's August 2026 spam update. We dug into the real data, the case studies, and the pattern connecting every site that came through it fine — and it isn't the one most people assume.
$ published Sep 14, 2026 · 6 min read · #seo #search-rankings #google-algorithm-update
Hanzla Baig
We had a seven-step onboarding checklist, a progress bar, and a stubborn 11% trial-to-paid conversion rate. Then we watched real users ignore every step that didn't matter to them — and cut the whole thing down to one. Here's what happened when we did, and what we got wrong before we figured it out.
$ published Sep 13, 2026 · 4 min read · #onboarding #conversion-rate-optimization
Hanzla Baig